隨著眾多品牌相繼利用facebook來(lái)為其電子商務(wù)增添雙翼，不管是雅詩(shī)蘭黛利用facebook的開放圖譜和社交組推出social shop，還是寶潔旗下的6款品牌直接在facebook上開設(shè)店鋪，企業(yè)利用社會(huì)化媒體的力度越來(lái)越大，從營(yíng)銷渠道到現(xiàn)在這種深層次的融合，我想隨著眾多企業(yè)品牌在facebook上開設(shè)店鋪，越來(lái)越多的用戶將會(huì)慢慢習(xí)慣這種購(gòu)物體驗(yàn)，一種可以隨時(shí)和好友分享互動(dòng)的購(gòu)物體驗(yàn)，在國(guó)內(nèi)也許也會(huì)涌現(xiàn)很多企業(yè)品牌在QQ或者在新浪微博上開設(shè)店鋪。

上圖這些企業(yè)品牌都在試用facebook電子商務(wù)。

下面是由econsultancy整理的101個(gè)facebook店鋪的案例，說(shuō)不定能為你帶來(lái)一些電商和社交網(wǎng)絡(luò)融合的啟發(fā)。

1-800 flowers

This was one of the first on-page f-commerce stores. And it’s still going strong.

Alton Towers

The UK theme park has an app that allows you to book tickets in advance.

American Eagle Outfitters

The online fashion retailer allows users to buy personalised mobile gift cards for friends and family for use online or offline.

Apple

Apple also offers its app store via Facebook.

ASOS

The online fashion retailer’s Facebook store is widely cited as an f-commerce case study.

Baby & me

An f-commerce store that’s found its niche in the baby and infant market.

Barcelona

The Spanish football club has a world class application for their club shop.

Barneys

The New York department store can be found trialling Facebook.

Best Buy

Best Buy’s shop and share is often cited as another f-commerce example.

Boston Market

E-gifts from the US restaurant.

Boston Tea Company

Boston’s ahead of the curve! This American company have found their niche in trading tea.

Brooks Brothers

For a company established in the 19th Century, Brooks Brothers proves it’s now very much a 21st Century retailer.

Bulgari

The luxury retailer reaches out to its audience on Facebook.

Carnival Cruises

This cruise company proves that its not just small transactions that can be made using f-commerce.

Chanel

Another luxury brand, Chanel recently created a pop-up store for their lipstick range, although?building it in Flashled to issues.

Chompon

The white-label service?reported that Facebook shares generated $14 in sales on average, that Facebook Likes were worth $8.

Coca-Cola

Coke actually has a dedicated fan store on Facebook.

Coleman Co.

I’ve listed this site before now – and its still going strong.

Delta

You can easily book a flight through Delta Airlines’ Facebook page.

Dexter (CBS)

The TV programme taps into its fanbase on Facebook.

Diesel

Diesel’s done a few things with Facebook – the most recent being their in-store?DieselCam.

Disney

Again, another often-cited example, Disney built in movie-ticket sales into their Facebook page.

Drugstore.com

This company makes buying everyday products quick and easy.

eBags

As the name suggests, buying all kinds of bags through Facebook is now a reality.

eBay

Not quite a direct transaction, but eBay marketplace allows users to share what they’re buying, selling and watching.

Ettitude

Homeware, everywhere from this Facebook store.

Eventbrite

In a wider sense, Eventbrite has managed to?put a value on their social commerce revenue gained through allowing Facebook login access.

Express

Express clothing has a slick f-commerce store.

Fishing Emporium

Proof that any sport can sell equipment through Facebook.

GAP

Another often-used example: GAP used check-in deals to?offer promotions to consumers when the service first launched.

Gibson Les Paul

Yes, the guitar shop has an online store.

Groupon

The now-household name has a Facebook app for its deals.

Hallmark

Buy and send cards online.

Hastings Entertainment

A large f-commerce offering from this online retailer.

Heels

The online shoe shop is still going strong.

Heinz

Heinz is running a limited edition promotion through Facebook.

Hilton Hotels

Check rooms and availability before booking.

Incipio Technologies

Specialising in Apple accessories, this company?reported that Facebook is the second highest referral of their e-commerce site traffic and that of those customers, the average conversion rate twice as high than normal.

JCP

JCPenney has a large catalogued store on Facebook.

JD sports

The UK sports retailer has set up an f-commerce store.

Justin Bieber

With 27m Facebook fans, it made sense for JB to have a shop ‘n share store.

Kembrel

The clothing shop has an interesting little app.

Kiabi

The French clothing store proves that Europe can do f-commerce too.

Kiddicare

Kiddicare have a great f-commerce store-front offering.

Kmart

Although not yet set up with a full f-commerce offering, the retail giant is currently offering e-gifts.

La Redoute

The European fashion retailer recently?set up a store on Facebook, but for reasons unknown took it down.

Lady Gaga

The crazy lady of pop challenges Bieber’s online store.

Lands End

More clothes on offer through Facebook from this fashion retailer.

Levi’s

Lots of coverage has been given to the?Levi’s Friends Store…

Livescribe

Small electronics on offer.

Macy’s

The US department store followed in Diesel’s footsteps with their own?Facebook fitting room.

Malaysia Airlines

Another airline company that allows booking (and more) through Facebook.

mark.

Makeup galore from mark.girl.

Max Factor (P&G)

The UK Facebook page for Max Factor offers even more makeup purchasing opportunities.

Maxim

The mens magazine offers a subscription service through Facebook.

Mazda

As part of a Facebook Deals promotion,?Mazda offered 20% off the price of their MX-5 model when users checked-in to a dealership.

Molly Sims

The US model offers her own range of?jewelry on her Facebook page.

MyBag

More bags and luggage available to shoppers.

MyLabel

MyLabel offers a wide range of clothing through its f-commerce store.

MyMemory

Technology and computing products on offer from this smaller player.

National Express

Book a journey with National Express through their Facebook page.

Nine West

The clothing shop offers a crisp, clean Facebook store.

Old Spice

Not content with his YouTube campaign, Mustafa is operating on Facebook.

Otto

The German fashion company jumps into f-commerce.

Oxfam

Oxfam’s UK page makes it easier for users to donate.

Pampers

The nappy manufacturer is another?regularly cited example of f-commerce, although the store is currently down.

Pantene

Once again, Pantene is an example that’s?used a lot, despite the original page not existing anymore.

PC Mall

Computers through Facebook.

Penguin Books

Nicely cornering the book market, Penguin seems to be the only publisher operating on Facebook this way.

Pizza Hut (UK)

Lots of different offers for Pizza Hut. Although this ultimately loops to their website, users can login using Facebook access.

Realgifts

Buy small gifts for friends and family through Facebook.

Schuh

The shoe shop giant has a Facebook store for its customers.

Sears

Following the lead of a number of large retailers experimenting with f-commerce, Sears gives users the ability to buy gift vouchers.

Shop Now USA

The small Australian shop is offering American brands.

Starbucks UK

Acting as a trigger for purchases offline, Stabucks sends users an SMS message to remind them about coffee happy hour.

Summit Brands

Lots of household goods on offer.

Superdry

Superdry has a nice little interactive product feed of their new products.

Surropa

The Latin fashion store seems to have realised the popularity of Facebook amongst its demographic.

Taylor Swift

Social shopping from the TSwift Store.

Ted Baker

The UK fashion brand has a slick-looking Facebook shop.

The Beatles UK

The fab four are still selling strong.

The Beatles USA

The Beatles also prove their popularity in the USA.

The Hut

Games, clothes and more. The Hut has it all.

TheNerds.net

Electronics from the nerds.

Thorntons

The established UK chocolatier also sells its wares online.

Threadless

It’s no surprise that the awesome Threadless has a Facebook shop.

Ticketfly

Ticketfly?found that Facebook refers roughly 9% of their customers and the company has seen huge jumps in profit since their activity began.

Tiger Direct

The computer and electronics superstore also has an f-commerce offering.

Trump Hotels

Check availability and reserve or book online with the Trump Hotel Collection.

Urban Outfitters

The US fashion company appears to be finding its f-commerce feet.

Vann’s

The audio and video store also ensure that stock is available through Facebook.

Vans

The sports brand ensures that fans can purchase shoes through its f-commerce shop.

Victoria’s Secret

The lingerie company offers gift cards through its Facebook brand page.

Virgin Trains

Book tickets in advance through Virgin’s Facebook store.

Volkswagen

Volkswagen ran a smart PR campaign, where the more “l(fā)ikes” received,?saw the price of a car get lower.

W Hotels

The luxury hotel brand?recently ran a group-buy campaign exclusively on Facebook.

Walmart

Hot on the heels of W Hotels, Walmart has also run group-purchasing campaigns?over the past few monthsthrough it’s CrowdSaver app.

Warehouse Skateboards

Skateboard f-commerce store.

Warner Brothers

Warner has experimented a lot with Facebook, but notably is their setup which allows you to purchase and download the Dark Knight directly through the platform.

Wet Seal

The teen clothing store?reported that 20% of their e-commerce sales come from Facebook-referred traffic.

Zavvi

Zavvi might now be off the high street, but it’s still very much online.

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參考：http://econsultancy.com/us/blog/7540-101-f-commerce-examples
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